WE DON’T FOLLOW
WE BUILD IT.
“Creating Hooplegacy means bringing together my sporting roots, my strategic vision, and my desire to tell the story of women’s basketball differently — through my 360° expertise”
Marie, Founder and CEO of Hooplegacy
We connect women’s basketball to its audience by creating stories, images and experiences that leave a mark and inspire an entire culture.
Event coverage and brand collaborations.
Support in designing impactful campaigns and projects.
Event coverage and brand collaborations.
Support in designing impactful campaigns and projects.
Stories, Reels, stay up to date with basketball news
Basketball Highlights
Dive into our in-depth analyses and interviews
Quai 54 – Roland Garros
The world’s biggest streetball tournament and the annual benchmark of global basketball culture.
Since 2021, Quai 54 has opened its courts to women’s teams, with French and international players competing over two electrifying days for the ultimate title.
Hooplegacy’s mission:
Showcase the impact of women in streetball — both on and off the court.
Content Creation
A global 1-on-1 basketball tournament for 15–18 year olds, inspired by Michael Jordan’s legendary backyard battles.
With qualifiers in more than 15 cities worldwide (Chicago, Paris, Tokyo…), the journey culminates in New York where the champions are crowned The One, earn the championship belt, and join the Jordan Brand family as official ambassadors.
Hooplegacy’s mission:
Capture and amplify the best moments of the girls’ competition in Paris.
Event Coverage