Quai 54 – Roland Garros
The world’s biggest streetball tournament and the annual benchmark of global basketball culture.
Since 2021, Quai 54 has opened its courts to women’s teams, with French and international players competing over two electrifying days for the ultimate title.
Hooplegacy’s mission:
Showcase the impact of women in streetball — both on and off the court.
To support the launch of the new PSG x Jordan lifestyle collection, I activated our Paris-based Women Collective by designing a dedicated project during the NBA Paris Game.
• Design and execution of the activation
A culturally-driven activation that leveraged three influential female voices to embody the collection, inspiring their communities and strengthening PSG x Jordan’s positioning at the intersection of basketball and football culture.
📷 Tchane
To celebrate the opening of the 2024 Olympic Games in Paris, Jordan Brand launched its very first 1v1 tournament, bringing together young talents aged 14 to 17 from across the globe to compete for the title of THE ONE.
In an unprecedented move, Jordan Brand partnered with Twitch to livestream the event across the platform, amplified by top streamers and influencers including First Team, Brawky Brawks, and Étienne Cá.
Briefing and supporting the Twitch teams throughout the activation.
As part of Quai 54’s 20th anniversary, I activated the Paris Women Collective through a talk celebrating sisterhood, featuring high-profile guests Gabby Williams and Teyana Taylor. This initiative reinforced Jordan’s cultural leadership by spotlighting female voices at the intersection of sport, music, and community.
• Design and execution of the activation
An exclusive experience that elevated the female community within one of the world’s most iconic streetball events.
📷 Aïda_Dahmani
A former basketball player and founder of the hybrid media platform Hooplegacy,
I create educational content and in-depth analyses around the latest news to raise awareness, amplify visibility, and make women’s basketball more attractive.
In parallel, I work as a brand & image strategist, supporting brands in building a strong and consistent vision for campaigns and projects connected to the game.
My universe revolves around storytelling, creation, and strategy.
